For travellers, adventure tourism means an experi - ... work to make this impact even greater. Adventure tourism is defined as the movement of the people from one to another place outside their comfort zone for exploration or travel to remote areas, exotic and possibly hostile areas. Research activities and adventures of deep seas and caves, geological studies of hot-water springs and geysers, seismic analysis of active volcanoes, investigation of paranormal-activities in abandoned ghost towns, etc. In most all-inclusive package tours more than 80% of travellers’ fees go to the airlines, hotels and other international companies, not to local businessmen and workers. Tourism is one of the world's largest industries and biggest employers, with both positive and negative effects of inbound and outbound tourism felt on economic, environmental and social levels. In this context economic and social impacts on the local community depend on how much of the incomes generated by tourists go to the host communities. Adventure tourism is a type of tourism in which tourist do some adventures activities … Adventure Tourism Market by Type (Hard, Soft, and Others), Activity (Land-based Activity, Water-based Activity, and Air-based Activity), Type of Traveler (Solo, Friends/Group, Couple, and Family), Age Group (Below 30 Years, 30–41 Years, 42–49 Years, and 50 Years & Above), and Sales Channel (Travel Agents and Direct): Global Opportunity Analysis and Industry Forecast, 2019-2026 October 26, 2011 Jamaica holidays in jamaica, Jamaica, jamaica tourism, The social impact of tourism on Jamaica, Tourists who visit Jamaica, vacation tour admin Jamaica is primarily a ‘sun, sea and sand’ destination and, therefore, the primary recreational activities of … also contribute in developing tourism on some scale. how social media impacts this industry. Speaking from this perspective, this study will conduct a research on the role of social media in the tourism industry in Austria. and adventure tourism is no doubt one of the segments in high demand. So, these are some of the main factors influencing the growth of tourism. In order to achieve its aims, the study adopted a hybrid approach to collection and analysis of data, which involves the use of both qualitative and quantitative