), While a huge company like L’Oréal can generally ignore smaller brands that rip off its products (unless it’s particularly blatant), it could no longer ignore Drunk Elephant. as vitamin C has been reported to enhance UVA protection, whereas vitamin E is more effective against UVB radiation, FutureDerm Vitamin CE Caffeic Silk Serum 16+2, TATCHA Violet-C Brightening Serum 20% Vitamin C + 10% AHA. Drunk Elephant is one of the biggest success stories in skin care, during a time when skin care sales in general are booming and skin care itself has become a crucial part of “self-care,” garnering national attention. This is like the skin-care equivalent of a big … By law, beauty companies have to list all the ingredients in order of concentration from highest to lowest on their packaging. Trump’s terrible week in court continues with another Pennsylvania ruling. Some of the best-loved products in the beauty industry are also incredibly expensive. newsletter, Holiday shopping as we know it is over — just ask seasonal workers, Why we get defensive about our holiday recipes. Drunk Elephant C-Firma Day Serum, $80, sephora.com Photo: Courtesy of sephora.com “My current obsession is Drunk Elephant C-Firma Day Serum, due to its potent mix of vitamin C… La Mer’s moisturizer is another. This suit could have wider implications in the beauty industry, which is rife with copycat products thanks to a robust cottage industry of dupes. Drunk Elephant F-Balm Electrolyte Waterfacial Mask. The product in question is Drunk Elephant’s C-Firma serum, which has been widely hailed by skincare fans and publications as a cheaper alternative to Skinceuticals’ cult-favorite vitamin C serum… This is apparently what happened to Skinceuticals, whose cocktail of vitamin C, ferulic acid, and vitamin E is mixed in a specific concentration and at a specific pH. Another great option for those with sensitive skin who are ALSO looking for a natural product is the TATCHA Violet-C Brightening Serum 20% Vitamin C + 10% AHA. Faced with a crowded and imitative market, beauty obsessives have created a culture, discussed on forums and in Instagram posts, around the search for affordable alternatives to their favorite products. Drunk Elephant C-Firma Day Serum. Support free explanatory journalism. However, proponents argued that Drunk Elephant’s C-Firma was a spot-on stand-in for CE Ferulic. Trump’s first interview since losing reelection was a smorgasbord of disinformation. However, that is just one study so more research needs to be done but it is very exciting! It is not intended as and does not substitute for medical advice. Many other brands have based their formulas on the information contained in the formula,” says a cosmetic chemist with experience formulating products containing vitamin C, who asked to be anonymous in order to comment on this case. The Pennsylvania Supreme Court just dismissed a GOP bid to overturn the election. The product in question is Drunk Elephant’s C-Firma serum, which has been widely hailed by skincare fans and publications as a cheaper alternative to Skinceuticals’ cult-favorite vitamin C serum. Get our newsletter in your inbox twice a week. This means that 20% (the amount in this serum) could have up to 5-7 times the effect of 15% L-ascorbic acid. It was also the first product to use L-ascorbic acid and vitamin E together. Toilet paper is disappearing from shelves — again. The US was already setting Covid-19 records. The company recently expanded to the UK and will soon expand to Asia. Ironically, the reason many beauty brands don’t patent their formulations is that it makes them more susceptible to being knocked off. Our work is well-sourced, research-driven, and in-depth. Of course, I have to include my own! Chronocyclin promises to mimic the patterns of sun exposure on the circadian genes (UL Prospector). Found in #SkinCeuticals C E Ferulic, this potent ingredient helps neutralize free radicals. Ethiopia says it’s captured the capital of its rebellious Tigray region. If you haven’t, help us keep our journalism free for everyone by making a financial contribution today, from as little as $3. “Some are apparent outright copies, whereas some brands will try to circumvent the patent by changing the solvent or other properties of the formula, like pH.”, Armed with a patent, L’Oréal obviously thinks it has a case against Drunk Elephant. have also been reported by Djerassi et. When a patent is filed, the specific details of the formulation become public information.