Dan leads the Mac, iPhone, iPad and iPod engineering teams which have delivered dozens of breakthrough products. Isabel joined Apple in 2008 as vice president of Wireless Technologies, overseeing the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies for nearly every Apple product. You can do it”. Leaders who can bring right-brain imagination to left-brained fields of science, and engineering will be critical to the business success in the 21st century. “If we don’t cannibalize ourselves, someone else will”. Hardware, software and peripheral devices had to be seamlessly integrated. Deirdre and her team are responsible for creating and maintaining Apple’s unique culture which enables employees to do the best work of their lives. His teams are responsible for delivering the software at the heart of Apple’s innovative products, including the user interface, applications and frameworks. The rebels… We see genius. ga('send', 'pageview'); • Analyze what’s possible in the world of technology and design — and think through how to exceed that proposition. While at GM, Luca was part of the team that established GM’s regional Asia Pacific operations, including manufacturing investments in China and Thailand. I have no fewer than four Steve Jobs biographies in my library. The leadership lesson here is to create products and service which reflect a passion for delivering delightful user experiences from start to finish. Steve Jobs theorized that is was one of the reasons companies decline. Jobs refused to indulge in what he referred to as a “Bozo explosion”: the creation of passively polite environments where mediocrity is allowed to flourish. Jobs helped compose the text for Apple’s “Think Different” ad campaign. Six months after his death, his official biographer, Walter Isaacson, has skillfully distilled what is essentially an executive summary of Steve Jobs’ leadership style, in a brilliant 6,000 plus word article titled ‘The Real Leadership Lessons of Steve Jobs”. Luca joined Apple in 2013 as vice president of Finance and corporate controller, and has worked closely with Apple’s senior leadership since his arrival. Johny has built one of the world’s strongest and most innovative teams of silicon and technology engineers, overseeing breakthrough custom silicon and hardware technologies including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets across Apple’s entire product line. Craig Federighi is Apple’s senior vice president of Software Engineering, reporting to CEO Tim Cook. Mike Markkula knew that people form opinions on companies and products based on presentation and packaging. Joz graduated with a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. “My passion has been to build an enduring company where people… make great products… the products, not the profits, were the motivation. He relied on his own vision. Isaacson identifies fourteen leadership lessons, surmising that Jobs “belongs in the pantheon of America’s great innovators, along with Thomas Edison, Henry Ford, and Walt Disney.” Fortune Magazine has also recently named Steve Jobs the greatest entrepreneur of our time. Eddy Cue is Apple’s senior vice president of Internet Software and Services, reporting to CEO Tim Cook. Prior to Apple, Dan worked at Compaq as Senior Manager of Mechanical Engineering where he was responsible for the mechanical design of Compaq’s Consumer PC products. Dan Riccio is senior vice president of Hardware Engineering, reporting to CEO Tim Cook. From having his partner produce a new game in four days, after saying it would take months, to having an engineer who explained it was impossible to shave 10 seconds off boot time deliver a 28-second time savings just a few weeks later. Steve Jobs insisted on having only the best talent on his teams. The words speak for themselves: “Here’s to the crazy ones. Like Benjamin Franklin, and Albert Einstein before him, he used imagination to bridge the gap between arts and technology. Eddy also leads the newly created team responsible for developing all aspects of Apple’s worldwide video programming. He obsessed over the design of the boxes that held the iPod and iPhone, and insisted on adding a handle when the candy-colored new iMacs were created, adding “unnecessary” expense in order to make the product friendlier. • Be relentless in perfecting the ideal. Earlier in his career John was a Senior Engineer at General Magic. //